being vague is almost as fun as this other thing

by Saatchi & Saatchi Simko, Geneva

The simple five-word message is the very model of British restraint and stiff upper lip. Keep calm and carry on.
In 1939, with war against Germany looming, the Government designed three posters to steady the public’s resolve and maintain morale. These featured the crown of King George VI set against a bold red background, and three [...]